What are Backlinks and why are they so important

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Backlinks are part of the most crucial aspects in search engine optimization. They are the building blocks of good SEO. A backlink is a hyperlink directing users to a page on your website or blog from another site. They are an important option through which users can find the way to your website but are also an integral part of how search engine algorithms decide on which page to return for a given query. Google pioneered the idea of using backlinks as a metric to be of assistance in ranking websites in search results through PageRank.

This article will give you insights on why backlinks are important.

Online linking to someone is certainly the best compliment you could give. A link is an indication of trust and of respect. It implies you highly recommend what the website has published, and you want people to visit it. Google perceives how other people link to your site as being one important indicators of the value your website brings to whatever topic or industry you are a part of. Google views sites with great backlinks as legitimate ones and more relevant when compared to others that appears in the search query. Online, reputation is everything. The “bigger” the name of the person recommending your site, the more authority you are likely to get in that magical Google algorithm that calculates your placement in search results.

How important are backlinks?

There are two basic ways that the search engines use links:

  • To uncover new web pages.
  • To determine how well a page should rank in their results.

As soon as search engines have crawled pages on the internet, they can remove the content of those pages and add it to their indexes. By doing this, they can determine if a page is of sufficient quality to be ranked well for appropriate keywords. When they are figuring out this, the search engines really do not check out the content of the page; they only check out the number of links pointing to that page from outside websites and the quality of those external sites. In general, the more high-quality websites that link to you, the more likely you are going to rank in search results. Links as a ranking factor are precisely what made Google dominate the search engine market back in the late 1990s

Google along with other search engines try to level the playing field to all websites by only searching for natural links seeing that it’s easy to manipulate links on a web page to get better page rank in the search results. This is the primary reason why the factor is ingrained in the search engine algorithm. Recently, a number of SEO experts and pro bloggers felt much anxiety after search engines refined their algorithms.

The idea behind a backlink’s value for search engine optimization relies on the core theory of PageRank. In a nutshell, the more authoritative the link giving site, the more link juice is passed via the backlink and hence the more influence the link would have on a site’s ranking. If that doesn’t seem sensible, consider a backlink as thumbs up from one website to a different one. The more links you have the more popular your site appears on the web.

Backlinks are not just important from an SEO perspective. They additionally provide remarkably channels through which traffic can flow from another site to your website and are helpful components of an inbound marketing campaign.