What is a keyword and how does it work?

 In keywords

The most significant feature of search engine optimisation (SEO) is your usage of keywords. Keywords are simply what we type in a search engine anytime we are searching for products, services and answers on the search engines

A keyword is a word or a number of words which have great relevance when it comes to the ranking of your site in major search engine. With regards to business Keywords have very important functions: it shows both your prospects and the search engine crawlers everything you and your business truly represent. Keywords will generally make your business or products and services visible on the web. If they are displayed in your website’s content, in the off-page Meta data, in the titles and page descriptions, and perhaps even in the domain name.

A great way to check out if you have selected the appropriate keywords is to look at what your prospects would type into Google if they wanted to locate your business or your products. Your keywords ought to match your customers’ searches if you want to draw more visitors to your site.

Short-tail keywords

Short-tail are often a single or two words long. This type of keyword is often sought after by quite a lot of people. The competition to rank highly with these keywords is really challenging. For instance, the Google Adwords Keyword Tool shows that the key word ‘builders’ gets over 9 million searches monthly. These short-tail keywords do get a considerable number of searches, and hence, broaden your reach on the web. Hoping to get on the first page of Google with this term could be extremely hard, as there are several others as well trying to rank using this keyword. Most of the results returned might be somewhat irrelevant: searching for ‘builders’ might return results that include website builders, house builders, and a lot of other variations.

Long-tail keywords

Long-tail add more details into search terms. They are generally three to five word phrases which give much more detail. Long tail keywords will generate more accurate results. The addition of adjectives to searches will often cut down irrelevant results and putting in locations could reduce this even more. Keywords like ‘home builders in New York’ would probably get around 110 searches monthly. Although this keyword will reach considerably less customers than the broader ‘builders’ search, it is likely that any potential customer searching with this term will have an obvious idea of what they want to find, and hence their visit to your site is more likely to convert into business for you.

For ideal SEO practice, it is a smart idea to make use of a mix of short-tail and long-tail keywords in your website content. This would help you promote to a large number of customers by means of broad search terms. It will also help you deliver direct information to customers and search engines using long-tail keywords. With the appropriate mix of highly competitive and detailed search terms you’ll bring more traffic to your site. Your business would feel the end outcome and your site would start rising through those search engine ranks.